Joma Jewellery Spring Summer 2023 Q&A With Katie Loxton

That Spring Summer Sparkle! Say hello to the Joma Jewellery Spring Summer 2023 Collection. This season is all about having fun, whatever the celebration! From our world-known A Little Collection and Celebration Sets, to our brand-new My Moments and Mother’s Day Collection, we have added even more sentiments, design details, and jewellery styles to the Joma Jewellery family this season, helping your customers celebrate every moment - no matter how big or small! We caught up with our Creative Director & Co-Founder Katie Loxton, to hear all about the collection…

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When designing the new collection, where did you get your inspiration from?

Sentiment is always our starting point when it comes to creating a new season collection. As a new mum (for the third time!), Mother’s Day was a really important collection for us this year - motherhood is exhausting and brilliant all at the same time, and it still amazes me what Mum’s do, so I wanted to build out a beautiful collection for every mum. We’ve also brightened up our packaging with sage greens and soft pinks to uplift the collection, which is completely new for Joma Jewellery. We’ve also put a spotlight on inspiring affirmations and mantras - we wanted to help our customers add a bit of mindfulness to every day and remind them to take a moment for themselves.

What product launch are you most excited about this year?

I’m most excited about our My Moments Collection - it’s been really exciting to build on some of our much-loved base bracelet and necklace designs with gorgeous mother of pearl accents - which we know our customer loves. They’re designed to be worn stacked with our A Littles, and are the sweetest way to add some sentiment to your wrist stack.

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If you could describe the new collection in three words, what would they be?

Our brand mantra is the three M’s; memories, meaning and moment. This collection has really been designed with happiness and positivity in mind - we’re really celebrating self-love this new season.

What pieces from the collection will you be gifting to friends and family?

I always turn to our A Littles when it comes to gifting family and friends - there’s so many sentiments so every celebration in my calendar is catered for. They’re absolutely the heart of the brand!

What is your favourite piece from the new season collection?

My favourite piece from the new season is our May Birthflower Bracelet (as that’s my birthflower!). The collection is super colourful and we love that this collection enables the lucky recipient to celebrate their birthday all year round. It’s also been one of my favourite collections to design, with the intricate flower details and the sentimental words to the card.

What are your new year’s resolutions? 

My New Year’s resolution is - well, I have a few! One is to definitely take more time for myself, with three young children it’s important to prioritise a little time for myself in the evenings. For work, it’s to continue to build on the fantastic work we’ve been doing on the brand side of things! We truly have a fantastic team, from product design to marketing, and I just want to continue to work alongside my team to push the brand even further.

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Looking for some more styling inspiration? Head over to Katie’s Blog where you’ll find styling tips, insider info on the latest launches, and lots more!