Q & A With Katie

Let our Creative Director and Co-founder, Katie Loxton, take you through all that’s new for Joma Jewellery this season.

Q&A With Katie Loxton

We are so excited to introduce to our New Season Collection! We caught up with Creative Director and Co-founder, Katie Loxton, to find out about everything that’s new for the season…


What was the inspiration behind the New Season Collection?

“Along with our world-famous A Little Collection, this season our biggest focus is Mother’s Day, as a moment to celebrate! And so we started there and built out the rest of the collection to really complement those meaningful moments and messages that you pass on to your loved ones. We also looked to last season’s most popular collections and took this new aesthetic into this season - we’re having a lot of fun with card shapes, packaging and colour, while the jewellery remains as special and meaningful as ever.”

Describe the new season collection in 3 words

“Meaningful, uplifting, thoughtful.”

What is your favourite collection/piece for the new season collection?

“As part of our Mother’s Day Collection we designed a new collection called With Love From Your Little Ones and this means so much to me - this has a really personal meaning because of my children. I wanted to create a piece of jewellery that really represented the uniqueness of each child, while also introducing a new take on jewellery - I wanted these pieces to complement our A Littles but focus more on the sparkly crystals that you can wear every day. The whole design was based around the concept of the collection name, with each piece featuring an intricate prong-set crystal that’s set in a fine chain necklace and bracelet - it’s such a lovely piece for mums!”


Are there any new collections joining Joma Jewellery that you are super excited about?

“Our Happy Little Moments Collection is brand-new for this season and I’m so excited for our customers to see it! It’s full of the same sweet sentiments as our A Littles, but the design is more colourful and playful. Each presentation card features a single positive word that is then replicated on the bracelet with letter beads, which is designed to uplift your every day, making this collection super giftable.”

What will you be gifting from the new season collection?

“My favourite pieces are definitely from our Share Happiness Collection! I adore the little wiggly presentation card - it feels really beautiful and elevated - while the jewellery is timeless and features a gorgeous icon charm. There are some great gifting sentiments in the collection, perfect for every gifting moment!”

There’s so many summer events coming up, what Joma Jewellery styles will you be wearing?

“I still love our Stacks Of Style Collection. We’ve expanded and developed it this season and it’s a great collection to create an instant layered look - I would definitely be layering this collection with our Mini Charms pieces to create the ultimate statement summer look.”


Shop The New Collection


Searching for more beautiful gift ideas? Head back to the A Little Blog to keep reading and get ready to be inspired!